Do or die. Anti-truancy ad goes viral by @Jess_Champion

Last week Australian charity, the Learn For Life Foundation, released a anti-truancy video with a surprising twist. It’s probably not for the faint hearted so if you’re easily shocked, you may want to skip this post and look here instead. If, however, you’re curious of mind and strong of stomach, check it out:

What do you think? Confused? I know I was.

Upon further investigation, though, all is not as it seems. The website of the so-called charity only has one link on it. And, guess what? It’s promoting the anti-truancy ad.

As such, one can only assume that the video is, in fact, a fake. In my opinion, a genius fake to promote the work of Perth-based duo Henry & Aaron.

What do you think? Is this a genius promotional play or just a gratuitous attempt to shock? Let me know your thoughts by tweeting @Jess_Champion.


Jess Champion is head of PR at digital marketing agency Distilled and tweets from @Jess_Champion